ABS-CBN's Star Hunt in collaboration with Kumu, a live streaming app, launches a global singing competition with a twist.
Utilizing the live streaming platform to hold the auditions, the team crafted a digital campaign that innovates the usual audition process.
"Star Dreamers" must go through each challenge that requires them to go live on the Kumu app, perform songs that match the weekly theme, and rally for votes and support. Utilizing the app as the audition platform as well as a social media platform,
the contestants can already jump start their singing careers from the get go, even if they get eliminated from the competition. From the countless aspirants, to the Top 25, to the final Top 3, there can only be 1 Global Star Dreamer.
Star Hunt: The Global Showdown -- where the biggest dreams begin with the smallest screens.
AWARDS:
Gold Stevie Winner - Award for Innovation in Social Apps
2020 Asia-Pacific Stevie Awards
Silver Stevie Winner - Award for Innovation in Entertainment Apps
2020 Asia-Pacific Stevie Awards
Copywriter: Jan Tejada
Art Director: Patrice V. Catindig
