KTY (Kapamilya Thank You): Happy Twogether Campaign
In celebration of the 2nd anniversary of KTY,
we were tasked to create an anniversary campaign with 3 main objectives:
1. Drive more users to the website to utilize their KTY Points with the various offers,
2. Create and sustain social media interactions and engagements
with the members of the KTY Community, and
3. Introduce MayWard as their new ambassadors.
All 3 objectives were attained as we were able to drive an increase of 700% in user drive to the website for consumption and collection of KTY Points.
Additionally, we were able to solidify the constant engagement of the community through interactive social media posts whilst introducing the new KOLs.
